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Undergraduate Catalog

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Marketing 

The business programs are currently granted accreditation by the Association of Collegiate Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS, 66213; 913.339.9356; www.acbsp.org


Marketing Minor 


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  • All students pursuing the B.B.A. degree must maintain a cumulative grade point average of 2.5 or higher (on a 4.0 scale) in the major requirement courses, and students must receive a letter grade of C (2.0) or higher in each of these courses. If a grade of CD or below is earned in any of these courses, the course must be repeated until a grade of C or higher is achieved. Students pursuing the business education major must maintain a 2.75 grade point average in all business and education coursework.
  • Students pursuing a minor or double major offered by the Dahl School of Business must complete a minimum of 12 non-duplicated credits in the area of the minor or second major with a grade of C (2.0) or above in each course.
  • All transfer students seeking an undergraduate degree offered by the Dahl School of Business must earn a minimum of 15 credits of business coursework at Viterbo University.  

Marketing Major (Bachelor of Business Administration)

  • core curriculum and mission seminars – see the core curriculum section of this catalog
  • major requirements – ACCT 211, 212 or 313, BLAW 343, ECON 101, 102, FINA 331, MATH 270, MGMT 210, 230, 243, 300, 341, 447, 449, 457, 474, MKTG 351, 352, 353, 354, 356, 450, 451 or 487 (four credits)
  • final degree requirements – see degree requirements section of this catalog
    The total credits of the major requirements are 68-69. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.  

Marketing (transfer agreement) Major (Bachelor of Business Administration)

The Associate of Applied Science (A.A.S.) degree must have been earned within five years of entering Viterbo University for Northcentral Technical College (NTC) graduates. Students may not begin these programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. The student cannot be dually enrolled. The A.A.S. degree must be completed prior to transfer to Viterbo.

(Available to NTC graduates with an earned Associate of Applied Science degree in marketing, business to business.)

  • core curriculum and mission seminars – see the core curriculum section of this catalog
  • major requirements – BLAW 343, FINA 331, MATH 270 or MGMT 230, MGMT 210, 300, 341, 447, 448, 449, MKTG 451, OMGT 309
  • final degree requirements – see the degree requirements section of this catalog
    The total credits of the major requirements are 33. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.  

Marketing (transfer agreement) Major (Bachelor of Business Administration)

The Associate of Applied Science (A.A.S.) degree must have been earned within five years of entering Viterbo University for Chippewa Valley Technical College (CVTC) graduates. Students may not begin these programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. The student cannot be dually enrolled. The A.A.S. degree must be completed prior to transfer to Viterbo.

(Available to CVTC graduates with an earned Associate of Applied Science degree in marketing management.)

  • core curriculum and mission seminars – see the core curriculum section of this catalog
  • major requirements – BLAW 343, FINA 331, MATH 270, MGMT 300, 305, 449, 457, 474, MKTG 352, 450, 451
  • final degree requirements – see the degree requirements section of this catalog
    The total credits of the major requirements are 31. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.  

Marketing (transfer agreement) Major (Bachelor of Business Administration)

The Associate of Applied Science (A.A.S.) degree must have been earned within five years of entering Viterbo University for Northcentral Technical College (NTC) graduates and May 2006 or later for Western Technical College (WTC) graduates. Students may not begin these programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. The student cannot be dually enrolled. The A.A.S. degree must be completed prior to transfer to Viterbo.

(Available to NTC and WTC graduates with an earned Associate of Applied Science degree in marketing.)

  • core curriculum and mission seminars – see the core curriculum section of this catalog
  • major requirements –
    • NTC – BLAW 343, 344, FINA 331, MATH 270 or MGMT 230, MGMT 210, 300, 341, 448, 449, 457, MKTG 451, OMGT 308
    • WTC – FINA 331, MGMT 300, 341, 449, 457, 474, MKTG 352, 354, 450, 451, OMGT 305, 308
  • final degree requirements – see the degree requirements section of this catalog
    The total credits of the major requirements are 34. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.